Moms

We reach most moms on the web. Why not give your brand some motherly love.

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It's no secret that moms love us. We've always had a deep appreciation for all that they do. And we try to return the favor by simplifying their lives with useful tools, entertaining them with games, and helping them connect with their kids. No wonder, then, that our sites and network speak to almost 80% percent of online moms.

Moms

Related brands

Fast Facts

  • Saving time. Moms squeeze more than 27 hours worth of activities into a single day.
  • Saving money. Moms are 29 percent more likely to visit Shortcuts.com for coupons than any other website.
  • Helping their kids. Moms and kids use the AOL Kids "Homework Helps" section for daily assignments.
  • Purchasing apparel. Women on the AOL homepage are 33 percent more likely to buy clothing and accessories online.
  • Watching what matters. 1M+ moms watch video on AOL Video each day. 

Source: comScore, 2011; "Living la Vida Rapida," AOL and OMD, 2009.

 

Targeting

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale.

Contextual

Target consumers within relevant websites on Advertising.com's content channels:

  • Parenting channel
  • Food channel
  • Retail channel
Behavioral

Target consumers based on their interests:

  • Family Planners. Young couples who are researching and planning a wedding, expectant parents exploring information about pregnancy, and parents investigating preschools, parenting techniques and childcare.
  • Women apparel shopper. Individuals shopping for clothes, shoes and accessories.
  • Baby audience. Audience segment of parents with babies who shop for baby CPG products, such as diapers, baby clothing, safety products, strollers, furniture and toys. 
  • Makeup and cosmetic shopper.  People shopping for makeup, cosmetics and beauty products online. 
  • Cooking - Italian. Individuals who research italian recipes and track their favorite italian chefs.
  • Movie shopper - Comedy.  Indvidiuals who shop for DVDs of Comedy movies.  
  • Style Maven.  Trend focused women interested in the latest fashion, jewelry and health and beauty items.  They like to feel as good as they look and pay attention to diet and fitness. 
Accurate

Pinpoint your customers with other powerful targeting solutions:

  • Develop a custom audience segment modeled after visitors to your site (Look-Alike Modeling).
  • Find households that have the greatest propensity to purchase specific products or brands (MRI Lifestyle Clusters).
  • If you're sponsoring an AOL page, retarget consumers who have visited it (Sponsorship LeadBack).
  • Find your ideal audiences on the sites they are most likely to visit (Subnet Targeting).
  • Find people who are searching for information about family, food, or health & wellness.
  • Explicitly target households with women who have children (Demographic Targeting).

Source: comScore, 2011.

 

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