Tech & telecom

Tech talk – in English and the original Geek

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Whether you’re looking for Silicon Valley executives, gadget enthusiasts, fanatic gamers, or connected consumers, AOL’s portfolio of award-winning destination sites reaches more than 19 million tech-savvy influencers every month*.

Tech & telecom

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Fast Facts

Authoritative

Engadget is the official blog of CES 2012 for the 5th year in a row. TechCrunch and Engadget are regular fixtures at the top of the TechMeme Leaderboard.

Award-winning

At the 2011 Webby Awards, Engadget took home the official trophy and People's Voice Award for Best Consumer Electronics Site, while TechCrunch won for Best Business Blog.

Far reaching

Advertising reaches 90% of Tech Geek web users, while AOL sites are 2x as likely as other tech sites to keep them engaged.

Engaging

From Engadget MeetUps to the TechCrunch Disrupt conference series, AOL Tech connects with audiences offline as well as on.

Trend-setting**

TechCrunch readers are 50% more likely to consider themselves Influential, and are 2x as likely to advise others about Web sites.
Engadget readers are 2x as likely to be the first to buy the latest electronics – as well as 2x as likely to share their electronics expertise with others.
Nearly 80% of TUAW's audience considers themselves a certified Tech-Geek – more than 4X higher than the internet average.
Joystiq readers are 70% more likely to be the first to try the latest video games – and the site reaches more than 1 million people who recommend video games to others.
AOL Tech visitors are affluent, and are 41% more likely to earn a HHI $100K+*

*comScore Media Metrix, June 2011
**comScore Plan Metrix, May 2011

Targeting

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale.

Contextual

Target consumers within relevant websites on Advertising.com's technology content channel.

Behavioral

Target consumers based on their interests:

  • Technology Mavens. Audience segment of influential people who keep abreast of new technology on top websites and blogs.
  • Computer Intenders. People shopping for a new computer.
  • Wired for Electronics. Individuals who've demonstrated high interest/involvement with electronics, gadgets, etc., as defined by high site visitation or high BPIs on electronic websites (according to comScore data). Specific campaign performance goals can be attained due to the large audience size of this segment.
  • Mobile/Wireless Intenders. People focused on cell phones: they're researching the newest models, comparing cell phone provider plans, and are interested in getting the most out of their cell phone experience.
  • Electronics Shoppers. People shopping for electronics: TVs, cell phones, computers, video games, audio equipment and more.
  • Blu-Ray Intenders. People who are shopping for Blu-ray technology; they research Blu-ray DVD players and Blu-ray discs online, read reviews and follow the latest releases.
Accurate

Pinpoint your customers with other powerful targeting solutions:

  • Develop a custom audience segment modeled after visitors to your site (Look-Alike Modeling).
  • Find households with teens that have the greatest propensity to purchase specific products or brands (MRI Lifestyle Clusters).
  • If you're sponsoring an AOL page, retarget consumers who have visited it (Sponsorship LeadBack).
  • Find your ideal audiences on the sites they are most likely to visit (Subnet Targeting).
  • Find people who are searching for information about electronics, mobile or wireless (SearchBack).
  • Target people based on their computer operating system or web browser (Technographic Targeting).

 

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