Women

We've built dozens of sites that answer the eternal question: What do women really want?

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The best way to truly understand women is to know what they're passionate about, what motivates and excites them as individuals. AOL content sites speak to these passions, and provides them with content they love to read and share. That's why our sites and ad network reach more women than almost anyone else online – a staggering 90 percent.

Women

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Fast Facts

Visiting daily. 6.8M women visit AOL's sites every day.
Coming to play – and staying. Women spend an average of 33 minutes a day on Games.com.
Finding a deal. Women click through 7 pages deep every day they visit coupon site Shortcuts.com.
Shopping. More women visit AOL Shopping in one month than visit Bloomingdales.com and NeimanMarcus.com.
Listening. Women visit over 7 pages a day on AOL Music.
Staying in style. StyleList is now the #1 beauty and fashion website.
Enjoying the celebrity content. AOL's branded entertainment offerings feature some of her favorite celebrities like Ellen, Heidi Klum and Queen Latifah.
Staying entertained. Reach 13M Women across the AOL Entertainment Channel each month, which includes brands like Moviefone.

Source: comScore, 2011.

Targeting

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale.

Contextual

Target consumers within relevant websites on Advertising.com's content channels:

  • Women’s channel
  • Retail channel
  • Community channel
  • Entertainment channel
Behavioral
  • Target consumers based on their interests:
  • Makeup & Cosmetic Shopper. Women who follow the latest trends in health and beauty. They like to feel as good as they look and pay attention to diet and fitness.
  • Home Decor Shopper. Women who take charge of their home's decorating, remodeling and gardening projects. 
  • Family Chefs. People who go online to look up recipes, track their favorite celebrity chefs and find the perfect wine to accompany dinner with family and friends.
  • Family Planners. Young couples who are researching and planning a wedding, expectant parents exploring information about pregnancy, and parents investigating preschools, parenting techniques and childcare.
  • Daytime Television Watcher. Individuals who keep up with their favorite television shows via TV network sites and online communities.
  • Apparel Shoppers. Individuals shopping for clothes, shoes and accessories.
Accurate
  • Pinpoint your customers with other powerful targeting solutions:
  • Develop a custom audience segment modeled after visitors to your site (Look-Alike Modeling).
  • Find households that have the greatest propensity to purchase specific products or brands (MRI Lifestyle Clusters).
  • If you’re sponsoring an AOL page, retarget consumers who have visited it (Sponsorship LeadBack).
  • Find your ideal female audiences on the sites they are most likely to visit (Subnet Targeting).
  • Find women who are searching for information about fashion or home & gardening.
  • Explicitly target households with females present (Age/Gender Targeting).

Source: comScore, 2011.

 

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