Movie Studio: Young Women

AOL Homepages & social media generate excitement with young women

Other than a date, what does it take to entice young women to a weekend movie? For one movie studio, a thorough mix of promotional tools from AOL Advertising – widgets, sweepstakes, rich media and more – did the trick. And then some.

Challenge

A major movie studio wanted to generate awareness and drive weekend box office numbers for their film sequel release. Their goal was to encourage young women to:
Sign-up for a sweepstakes contest Engage with interactive features Go to movie theaters

Solution

AOL developed a highly engaging promotional program that featured:
Social media widgets, AIM expressions and a sweepstakes game with instant movie tickets
Rich media executions on AOL high-reach areas, including AOL Homepage, Moviefone, AOL Music and AOL Latino
Ownership of targeted audiences via Roadblocks.
Creative development for added interaction from users

Results

The campaign exceeded the studio’s expectations. The effective reach of the target audience resulted in:
Over 420K sweepstakes entries and 400K game plays
Almost 100K widget grabs and 4K+ AIM Expression adoptions
The film opened #4 at the box office, outperforming its predecessor by 13%.